Design Development

You have a Great Business Idea?

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.



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Daniel Ayisi
Director of Customer Support

Daniel both manages the ZenSports customer support and success teams, and assists ZenSports customers himself with questions and issues that may arise. He is extremely knowledgeable about the ZenSports app, and gives customers information about products and services as needed. Daniel is passionate about blockchain and cryptocurrency technologies.

Jacob Shrader
Director of Marketing

Jacob manages all marketing operations and strategy for ZenSports, including paid media, sponsorships, contests, promotions, branding, content marketing, and more. Under Jacob’s leadership, ZenSports has grown into a strong brand in Tennessee within a very short period of time and on a limited budget. Previously, Jacob was an eSports journalist for, where he created the first Fortnite Power Rankings. Jacob earned a Bachelor’s degree in Economics from Tufts University.

Robert Kowalski
GM, Sports Betting Ops & Risk Management

Robert runs ZenSports’ sports book, lines, odds, and risk management operations. He has an extensive background in the gaming and sports betting industry, including Baldini’s, Station Casinos, Wynn Las Vegas, William Hill, and Meadowlands Racetrack.

Bruce Cassidy
Majority Shareholder & Chairman of the Board

Bruce A. Cassidy is a businessperson who founded Excel Mining Systems LLC and who has been at the head of multiple different companies. Mr. Cassidy is Chairman for Sarasota Green Group LLC, Executive Chairman at CelebYou LLC, Chairman & Secretary at KeyStar Corp., Chairman for Segmint, Inc., Chairman at Banyan Pediatric Care Centers, Inc. and President & Chief Executive Officer of Orica Mining Services Pvt Ltd. Bruce A. Cassidy is also on the board of The Selinsky FORCE LLC, Assisted 4 Living, Inc. (former President, Chief Executive Officer & Director) and Loop Media, Inc. and Owner at Concession Golf Club and General Partner for Excel Family Partners LLLP.

In his past career, Mr. Cassidy occupied the position of President & Chief Executive Officer for Minova North & South Americas and President & Chief Executive Officer of Excel Mining Systems LLC.

John Dulay
VP, Operations

John manages the operations for KeyStar across all of the different functional areas. John has a diversified background as a web developer, product manager, and general operations manager. Prior to KeyStar, he co-founded Reesio with Mark Thomas, which was acquired by in 2015.

Adil Sher
Chief Mobile Engineer

Adil handles all of KeyStar’s front-end iOS and Android development. This includes implementing new user experiences, front-end design, and setting up the appropriate API back-end calls for both iOS and Android.

Eddie Ponce
Chief Compliance Officer

Mr. Ponce has served in a variety of leadership roles in the financial industry, most recently as the CCO of TradeZero Crypto. Prior to that, he was the CCO of Coinme then the Global Head of Compliance for Emergent Technology responsible for development and oversight of the global compliance and AML programs for Responsible Gold, G-Coin Wallet & Token as well as the development and rollout of the company’s country specific AML programs in the US and various markets in Latin America, Europe, Middle East, Africa and Asia.

Eddie has also served as Head of the Global Compliance Program at Moneygram, SVP, Enterprise Strategy and Regulatory Compliance for CRB, and several other senior leadership roles at KBC bank, First Data/Western Union, WAMU, and Pacific Life.

Etan Mizrahi-Shalom
SVP, Architecture

Etan Mizrahi-Shalom is a self-taught software developer, and is fluent in compiled languages such as Java, C#, Kotlin, and Ruby on Rails. Etan has taken to many features of interpreted languages that aren’t generally used as much in compiled languages, such as using metaprogramming, in order to greatly reduce the amount of code needed for specific features.

Etan’s coding has been driven mostly by other interests, for which he has architected and built many different products. Not to be stuck in the past though, he looks forward to keeping up with new technology trends and improving his level of knowledge and expertise as he continues to create more in the future.

Etan became the Co-Founder & CTO of ZenSports in March 2017, and has architected from the ground up the entire ZenSports back-end as well as the initial ZenSports Android app (across the company’s multiple product lines). This includes architecting all of the databases, frameworks, algorithms, and server management. He also knows Android development and helps out with that from time to time. Before joining ZenSports, Etan designed and ran a sports handicap system based on the ELO system.

Mark Thomas
Chief Executive Officer & Chief Technology Officer

Mark originally joined KeyStar as its Chief Product Officer in June 2022 as part of the company’s acquisition of ZenSports, and was subsequently promoted to Chief Executive Officer of KeyStar in January 2023.

Mark co-founded and was the Chief Executive Officer of ZenSports since August 2016. Under his leadership, ZenSports developed a mobile gaming platform that offers a traditional sports book, peer-to-peer sports betting, and wagering in fiat and cryptocurrencies. He led the product vision and strategy, recruited the entire team across all functional areas, and raised $10M+ in venture capital funding.

Prior to co-founding ZenSports, Mark was the Chief Executive Officer of Reesio, a venture-backed real estate software platform he co-founded in 2012. Reesio automated the paperwork and manual processes that went into buying and selling a home for real estate professionals and their clients. Reesio was acquired by News Corp’s in 2015.

Mark began his career working in corporate finance and accounting for companies such as McKesson, Gap, Inc. and Carl Zeiss Vision before founding his first company in 2005, an executive recruiting agency in San Francisco that worked with Fortune 500 clients, including Coca-Cola, Expedia, and McKesson. Mark sold the recruiting agency in 2008, and transitioned into working in tech, co-founding two startups within the Human Resources and Recruiting industry. Mark also spent time working at Intuit as a Senior Product Manager, which he left in 2012 to co-found Reesio.

Tony Fidaleo
Chief Financial Officer

Tony is a hands-on financial executive with 20+ years of experience specializing in complex and time-sensitive tasks with broad-based expertise in accounting, finance, operations of public and private mid-market, and subsidiaries of large organizations.

Tony has managed financial departments in national and international multi-location organizations, as well as directed financial planning and administered external audits, joint venture, and financial institution relationships both domestically and internationally.

Tony has also completed several M&A, consolidation, reorganization, and expansion transactions.

John Linss
President & Chief Executive Officer

John has most recently served as Acting President/CEO of Ultimate Gamer, a startup competitive video gaming Company and was responsible for taking the Company through an Assignment for the Benefit of Creditors.

He also worked with Gartner, Inc. to provide CIO/CTO advisory services to Fortune 500 Company executives. Prior to that, he served as the Senior Vice President and Chief Technology Officer for Caesars Entertainment.

As CTO, his broad areas of responsibility included M&A, technology operations, and global strategy while he worked closely with the senior management team to achieve aggressive enterprise-wide digital transformation initiatives.