KeyStar also operates direct-to-consumer. 35 US states have legalized sports betting and sports betting has been legal outside the US for decades. KeyStar is in the process of obtaining jurisdictional gaming licenses to offer ZenSports directly to consumers in those legal markets. Ultimate Gamer hosts its own eSports tournaments on an ongoing basis. And both ZenSports and Ultimate Gamer have Burstive integrated directly into their products.